Buy vetted leads without leaving your commission platform

Agencies buying leads today are usually running three disconnected systems: a vendor portal where leads are purchased, a CRM where they are worked, and a commission spreadsheet where the resulting business eventually appears. Nothing joins them, which means nobody can answer the only question that matters — did this source actually produce paid business, or just activity?

When the marketplace lives inside the system that already tracks your commissions, that question answers itself.

1. 1

   Suppliers are vetted

   Suppliers are reviewed and approved before they can list anything. The marketplace is not an open board.

2. 2

   You browse and purchase in-app

   Leads are bought inside LyncCIS with no separate vendor account, checkout flow or export step.

3. 3

   Ownership transfers on payment

   The moment payment completes, the lead is yours and is scoped to your agency like any other record.

4. 4

   It lands in your pipeline

   Purchased leads flow directly into the CIS lead pipeline with Hot / Warm / Cold scoring, SLA preferences and communication logging.

5. 5

   You follow it to the commission

   When the lead converts, the policy and the commission it pays are in the same system, so source-level ROI is a report rather than a reconstruction.

A purchased lead is not a row in an import file. It arrives with temperature scoring applied, respects the SLA preferences you have set for follow-up timing, and logs every call, text and email against the record. If it converts, the resulting policy links back to it — and if it does not, the record still shows what was attempted and when.

Over a few months that produces something most agencies have never had: a defensible per-source cost of acquisition, measured against commissions actually received rather than premium quoted.

The Lead Marketplace is currently available to select agencies while we expand supplier coverage. Request access through the contact page and we will let you know when your agency can be enabled. Supplier enquiries are welcome through the same route.

The retention counterpart to buying leads is keeping the clients you already have — see AI Greetings. For how converted business is tracked and paid, see commission tracking.